Digital transformation refers to the process of integrating digital technology into all areas of a business or organization, fundamentally changing how it operates and delivers value to customers. This transformation often involves adopting new technologies, such as cloud computing, artificial intelligence, and data analytics, to improve efficiency, enhance customer experience, and drive innovation.

It goes beyond just adopting new tools; it encompasses a cultural shift that requires organizations to rethink their strategies and workflows in order to adapt to changing market demands and consumer behaviors. Digital transformation aims to streamline processes, increase agility, and foster a more data-driven decision-making environment.

Ultimately, it seeks to leverage technology to create new business models, improve operational efficiency, and provide enhanced services and experiences to stakeholders, ensuring long-term sustainability and competitiveness in the digital age.