Crisis Management refers to the systematic approach used by organizations and individuals to prepare for, respond to, and recover from unexpected and disruptive events that can threaten the safety, reputation, or viability of an entity. It involves identifying potential crises, assessing risks, developing strategies and communication plans, and executing actions to mitigate negative impacts during a crisis. This process includes effective communication with stakeholders, coordination of resources, and the implementation of contingency plans to navigate through a crisis successfully. The primary goal of crisis management is to minimize damage and ensure a swift return to normal operations.